Formally known as Zerodark30USA, established in 2022, our mission began with a singular focus: supporting veterans’ mental health and confronting the veteran suicide crisis, one individual at a time. What started as a cause-driven brand rooted in service, accountability, and brotherhood quickly revealed a deeper and more widespread issue.

By 2024, it became clear that the struggles we were addressing were not exclusive to veterans. Men from all walks of life were facing the same silent battles. Lack of direction, fractured identity, financial instability, broken discipline, isolation, and unaddressed mental health challenges. To reflect this broader mission, we made the decision to rebrand and evolve, setting our focus on men’s mental health as a whole.

While we proudly produce 100% American-made apparel and hold ourselves to the highest standards of quality and craftsmanship, we are far more than a veteran-owned T-shirt company. Our products represent a message, but the mission goes much deeper.